About me
Sales has been the thread running through my whole career. I have worked inside businesses across the UK, US, Canada and Asia, and I still find it as interesting as I did at the start.
I built my own BPO from 2 staff to 120 and designed the systems it ran on myself. I have led sales operations of 750 people and helped businesses fix and rebuild the way they work. I helped steady a SaaS business through to a clean acquisition, then joined the company that acquired it, where I was top in sales three years running. I also enjoy working with nonprofit leaders, where good systems make a real difference.
What I enjoy most is the people. Understanding what a customer really needs, helping a team get better at what they do, and building things that make everyone's work a little easier. That is the work I love, and it is what I bring wherever I go.
Data, People, Process, Technology
Every business, whatever its size or industry, runs on four things: its data, its people, its processes and its technology. When they work together, the business runs smoothly and grows. When one is out of step, the others feel it, and the problem usually shows up somewhere else. Most of the issues I come across, in sales or anywhere else, trace back to one of these four.
Good decisions need good information.
When numbers live in different places and do not agree, people end up making decisions on guesswork. Good data gives everyone the same picture of what is really happening, across sales, customers, finance and delivery, so problems are spotted early and the right calls get made.
Strong businesses are built on people.
Plans and systems only work when people understand them, own them and feel supported. Clear roles, good coaching and honest communication turn a group of individuals into a team that delivers, without everything depending on one person.
Most waste hides in how work moves.
Every time work passes from one person or team to another, something can slip. Clear, simple processes mean customers get a consistent experience, people know what happens next, and the business can grow without things breaking.
The right tools carry the work.
Technology, including AI, should fit the way a business actually works, not the other way round. Used well, it removes repetitive tasks and gives people time back. Layered on a broken process, it just makes the same mistakes faster.
In sales, getting these right is the difference between a pipeline you can trust and a forecast you hope for. Across a whole business, it is the difference between growing and just getting busier.
