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Do you have the pipeline to hit your target?

Most founders chase a number without checking whether the pipeline behind it can mathematically produce it.
They are not behind on closing. They are behind on pipeline.

Pipeline is the cashflow of sales.

Revenue target (this year)£500,000

The number you are trying to hit.

Average deal size£10,000

Average revenue from one closed deal.

Win rate25%

Of qualified opportunities, how many you close.

Pipeline you have right now£600,000

Total value of live, qualified opportunities today.

Pipeline you need
£2,000,000
Pipeline you have
£600,000
Your pipeline gap
£1,400,000

A rough model to make the gap visible, not an exact forecast. The point is the shape, and it is usually bigger than founders expect.